Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
By leveraging today's best marketing techniques, any bed and breakfast can achieve greater marketing dominance through strategic marketing and robust value messaging
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing bed and breakfast, potential clients will abandon your brand in droves. Survey the marketplace. If competitors have adopted price matching strategies, you have no choice but to adopt price matching as well, even if it means reshaping your business model to accommodate a new pricing structure.
Are you struggling to contain costs? That's familiar theme among entrepreneurs who lead a bed and breakfast. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. A solid mailing list minimizes the risks associated with stale leads or leads that fall outside of your marketing parameters.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Small business owners sometimes struggle to justify the expense of a marketing consultant, especially if they don't appreciate the role of marketing in their company's long-term success. Although professional marketing advice does represent an additional cost, it's an expense that you will recover many times over through increased sales revenue. The best consultants possess a range of skills, including the ability to accurately communicate your bed and breakfast' core competencies, value and product points. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the bed and breakfast arena, businesses are relying on consultants for creative tactics and techniques.
Given your interest in marketing and in bed and breakfasts, you might find these additional resources to be of interest.
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