October 27, 2020  
 
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Marketing a Beer Garden

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a beer garden. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Still looking for a way to effectively market your beer garden? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.

Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Expand Your Advertising Options

The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. When it comes to beer gardens, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. Increasingly, beer gardens get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many beer gardens can still use it to their advantage. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing beer gardens, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Niche Marketing

Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for beer gardens trying to establish a larger footprint in a targeted market segment. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

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Given your interest in marketing and in beer gardens, you might find these additional resources to be of interest.

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Conversation Board

The beer garden industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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For those who want to open a beer garden, here are some more appropriate better resources for you:

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