Marketing is much more than classified ads, business cards, and brochures.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of bible study school marketing success.
You've seen the contest concept in action, even if it wasn't used in a bible study school. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. As a result bible study schools invest time and resources to create contests they can count on to achieve desired outcomes.
Uncoordinated and disjointed marketing plans tend to backfire on bible study schools. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
When multiple interests join together in a strategic partnership, they gain bible study schools economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Given your interest in marketing and in bible study schools, you might find these additional resources to be of interest.
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