May 25, 2020  
 
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Marketing a Billing Services Business

Trying to market a billing services business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

We recognize that the best billing services business owners tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of billing services business marketing success.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many billing services businesses can still use it to their advantage. It's critical to understand the limits and opportunities available in today's broadcast advertising industry. One area in which marketers continue to have success is during drive times when large numbers of listeners still tune-in to local radio. When marketing billing services businesses, local consumers may represent a sizeable portion of total revenues, making local radio and other broadcast media viable marketing channels -- but only to the extent that you match the station's audience to your customer base.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly billing services businesses that hope to dominate a geographic of demographic wedge of the marketplace. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Industry Resources

Lone rangers don't survive long in a billing services business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.

More Articles on Marketing

Given your interest in marketing and in billing services businesses, you might find these additional resources to be of interest.

Selling a Billing Services Business

Unique Selling Positions

How to Segment Markets


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For those who want to open a billing services business, these resources provide helpful advice:

Opening a Billing Services Business

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