October 22, 2020  
 
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Marketing a Bistro

Marketing plays a central role in any company. But when it comes to a bistro, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

For every bistro success story, there many more bistros struggling to survive.

Top performers habitually integrate sound marketing concepts with market demands.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. The most successful rebranding initiatives are the culmination of a deliberate process. For a bistro, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Viral Marketing

Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. When you're marketing a bistro, the hope is that your brand and product line will take on viral qualities. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. Product giveaways, community-building, online discussion channels, and other techniques may not guarantee that your products will go viral -- but they definitely improve the odds.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways bistros may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, bistros typically expand their knowledge base by hiring professional marketing firms.

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