May 30, 2020  
 
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Marketing a Blankets Business

A profitable blankets business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. However, great marketing strategies share a common characteristic.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a blankets business ahead of the competition.

Technological Expertise

To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. One of the things that needs to be considered by blankets businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

Multichannel Marketing Strategies

There are a lot of benefits to taking a multichannel approach to marketing. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

A single channel approach just isn't enough for a blankets business to create an acceptable market footprint. So when you create your marketing strategy, you'll need to consider including print ads, flyers, and even online marketing tactics in the mix. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

Directories

There are many different kinds of directories in which to list a blankets business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting blankets businesses to both broad and targeted customer bases. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

More Articles on Marketing

Given your interest in marketing and in blankets businesses, you might find these additional resources to be of interest.

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Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a blankets business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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