We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Do We Really Need A Logo?
Having a strong logo for a blindness residential care business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. If your company's prices can be beat by someone else's blindness residential care business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For blindness residential care businesses, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. The point is that if you go cheap on the backend, all of the money you invest in your blindness residential care business's investment in collateral will be pointless.
Given your interest in marketing and in blindness residential care businesses, you might find these additional resources to be of interest.
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