Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your boat and boat trailer storage business cut off from the marketplace.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
You've seen the contest concept in action, even if it wasn't used in a boat and boat trailer storage business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why boat and boat trailer storage businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Whether you're a marketing newbie or a seasoned veteran, you need to make a deliberate effort to educate yourself about innovative marketing principles. Resources are limited and most boat and boat trailer storage businesses can't afford to invest large sums of money in untested strategies or first-time marketers. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
Some marketing initiatives lend themselves to simple measurement while others are more challenging. For example, if you buy a mailing list and conduct a direct mail campaign, you should have little difficulty measuring the campaign's effectiveness and ROI. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many boat and boat trailer storage businesses turn to media monitoring. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Given your interest in marketing and in boat and boat trailer storage businesses, you might find these additional resources to be of interest.
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