October 28, 2020  
 
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Marketing a Boat and Yacht Brokers Business

Marketing plays a central role in any company. But when it comes to a boat and yacht brokers business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Top performers habitually integrate sound marketing concepts with market demands.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other boat and yacht brokers businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Leveraging Print Ads

Print advertising has been a marketing staple for boat and yacht brokers businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your boat and yacht brokers business through traditional print ad mediums. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

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Based on your interests, we think you may find these additional resources to be of interest.

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