October 28, 2020  
 
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Marketing a Boat and Yacht Insurance Business

Small and medium size boat and yacht insurance businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Need to improve the effectiveness of your marketing channels for your boat and yacht insurance business? You're not alone. More than ever before, the industry is populated with ambitious entrepreneurs eager to make an impression on would-be buyers.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of boat and yacht insurance businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual boat and yacht insurance business buyers. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.

Promotional Calendars

The best laid marketing agendas can quickly get fouled up, especially in fast-paced boat and yacht insurance businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Expand Your Advertising Options

Advertising options come and go. The marketing channel that was hot last year may no longer be effective and has been replaced by yet another can't miss marketing alternative. But for boat and yacht insurance businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, boat and yacht insurance businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Additional Marketing Advice and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

How to Segment Markets

Selling a Boat and Yacht Insurance Business

Television Advertising Costs

Advertising on Billboards


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