October 31, 2020  
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Marketing a Boathouses, Lifts, and Hoists Business

You're heavily invested in the success of your boathouses, lifts, and hoists business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

In fact, a good marketing strategy can level the playing field and help small to medium-sized boathouses, lifts, and hoists businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Hiring A Marketing Firm

Eventually nearly all boathouses, lifts, and hoists business operations turn to marketing firms for guidance. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Cost is a consideration, but if you're thinking about hiring a marketing firm for your boathouses, lifts, and hoists business, experience should trump other considerations. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.

Cost Tracking

Cost is an issue in marketing a boathouses, lifts, and hoists business. For direct mailing campaigns and other strategic initiatives, it's hard to argue with the ROI you receive from updated mailing lists provided by the industry's leading list vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Viral Marketing

Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a boathouses, lifts, and hoists business, there are no guarantees your efforts will be rewarded. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

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