October 26, 2020  
 
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Marketing a Body Art and Piercing Business

The task of promoting a body art and piercing business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a body art and piercing business at the top of the heap.

Cost Tracking

The economy is a constant concern for people who own a body art and piercing business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.

Another way to control costs is to conduct periodic across-the-board cost audits designed to highlight areas that are ripe for reductions.

Viral Marketing

Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a body art and piercing business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Customer Awareness

Many of the highest performing body art and piercing businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Businesses that market blindly fail to achieve acceptable ROI for their efforts. On the other hand, businesses that are in touch with their customers' preferences and pressure points are better equipped to create marketing strategies that connect with buyers.

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