March 22, 2020  
 
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Marketing a Bottled and Bulk Water Commercial and Industrial Business

Promotional tactics for bottled and bulk water commercial and industrial businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your bottled and bulk water commercial and industrial business cut off from the marketplace.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for bottled and bulk water commercial and industrial business advertising. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. In a typical coupon scenario, bottled and bulk water commercial and industrial business owners leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Hiring A Marketing Firm

Think you can handle your own marketing? There is a reason why many bottled and bulk water commercial and industrial business operations turn to marketing firms for guidance. Professional marketers are usually on the bleeding edge of the industry and boast better returns for the investment than internal marketing units. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your bottled and bulk water commercial and industrial business, the first thing to look for is marketing experience. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Market Segmentation

Whether they admit it or not, all businesses adopt segmented marketing strategies. The marketplace is simply too large to effectively market a bottled and bulk water commercial and industrial business to the entire marketplace. Although your products may appeal to a broad cross-section of consumers, your ability to lead in a specific market segment will directly affect brand recognition, product visibility, and ultimately, total revenue.

For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented bottled and bulk water commercial and industrial business market agenda.

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