For a bowling equipment service and repair business, a great business model doesn't guarantee solid revenues.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a bowling equipment service and repair business in the winners' column.
Leveraging Print Ads
Print advertising has been a marketing staple for bowling equipment service and repair businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your bowling equipment service and repair business in print. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Whether you know it or not, your bowling equipment service and repair business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For bowling equipment service and repair businesses, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your bowling equipment service and repair business's investment in collateral will be pointless.
Given your interest in marketing and in bowling equipment service and repair businesses, you might find these additional resources to be of interest.
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