October 31, 2020  
 
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Marketing a Bridge Clubs and Instruction Business

There is little room for error in marketing a bridge clubs and instruction business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.

As a business owner, you probably already have a firm grasp of basic marketing concepts. However, the most visible brands are always on the lookout for the marketing tactics competitive bridge clubs and instruction businesses have used to achieve success.

Do We Really Need A Logo?

Having a strong logo for a bridge clubs and instruction business is a critical consideration. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Marketing Ethics

Some marketing strategies may be effective, but don't make the grade in the area of ethics. Industry-leading bridge clubs and instruction businesses avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.

Loss Leaders

Like many businesses, bridge clubs and instruction businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of bridge clubs and instruction businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Additional Marketing Advice and Related Articles

We would like to share these additional resources with you.

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Selling a Bridge Clubs and Instruction Business


Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a bridge clubs and instruction business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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