A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.
In this industry, long-term survivors build their strategies around a core of marketing essentials.
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. When you're marketing a Buddhist temple, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Product giveaways, community-building, online discussion channels, and other techniques may not guarantee that your products will go viral -- but they definitely improve the odds.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. When Buddhist temples leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Many of the highest performing Buddhist temples go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Why? Because without a thorough understanding of buyer mindsets, it is impossible to accurately predict which tactics will deliver results. On the other hand, businesses that are in touch with their customers' preferences and pressure points are better equipped to create marketing strategies that connect with buyers.
Given your interest in marketing and in Buddhist temples, you might find these additional resources to be of interest.
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