October 25, 2020  
 
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Marketing a Building Contractors' Referral Services Business

Promotional tactics for building contractors' referral services businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

In the current economic climate, one thing separates thriving building contractors' referral services businesses from companies at the bottom of the food chain.

Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your building contractors' referral services business's planning process.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your building contractors' referral services business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Market Segmentation

In today's environment, it's impossible to market a building contractors' referral services business without a market segmentation strategy. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your building contractors' referral services business promotional efforts.

Improve Your Business Sign

A great sign is a 24/7 marketing tool for your company. Despite the fact that building contractors' referral services businesses are very different from each other, sign content should focus on some common industry themes in addition to the details of your business. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Given the fact that signage in building contractors' referral services businesses is unlike the signage for other types of businesses, you'll want to make sure to adhere to industry norms as well as local zoning requirements. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

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