October 21, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Building Materials Business

Small and medium size building materials businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

There are no shortcuts to success in marketing a building materials business. Industry leaders faithfully adhere to a set of foundational marketing principles.

A robust marketing plan cements your company's relationships with customers. When viewed from this perspective, marketing becomes a customer engagement concern in a building materials business's strategic plan.

Marketing Ethics

Some marketing strategies may be effective, but don't make the grade in the area of ethics. Successful building materials businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by building materials businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

Newsletters

Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. Increasingly, building materials businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

More Articles on Marketing

Given your interest in marketing and in building materials businesses, you might find these additional resources to be of interest.

Radio Advertising Rates

Television Advertising Costs

Selling a Building Materials Business


Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a building materials business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Building Materials Business?

For tips on how to start a building materials business, these resources provide helpful advice:

How to Start a Building Materials Business

Do You Offer Products or Services to Building Materials Businesses?

If you consider building materials businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Building Materials Businesses

Mailing Lists for Building Materials Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary