February 20, 2020  
 
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Marketing a Building Materials and Supplies Wholesale and Manufacturers Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a building materials and supplies wholesale and manufacturers business, exceptional marketing may well be the determining factor in your long-term survival and success.

The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.

Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a building materials and supplies wholesale and manufacturers business.

ROI

The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. You can't afford to waste money on ineffective tactics for your building materials and supplies wholesale and manufacturers business.

Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a building materials and supplies wholesale and manufacturers business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.

Viral Marketing

There isn't a simple formula for launching a viral marketing campaign. By including viral elements in a campaign for a building materials and supplies wholesale and manufacturers business, you ultimately have to cross your fingers and hope for the best. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in building materials and supplies wholesale and manufacturers businesses, you might find these additional resources to be of interest.

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Interested in learning more about what it takes to market a building materials and supplies wholesale and manufacturers business? We invite you to send us your questions and feedback!


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