May 30, 2020  
 
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Marketing a Building Restoration and Preservation Business

The value and earning capacity of a building restoration and preservation business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Newsletters

A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, building restoration and preservation businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

Unless you adopt a multichannel strategy, your building restoration and preservation business will struggle to maintain a noticeable presence in the marketplace. For many companies, multichannel can mean completely revamping their marketing strategy to include a broader mix of media and information venues. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

Staffing Expertise

An effective marketing strategy meticulously delegates tasks to capable stakeholders. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. To maintain marketing momentum, many building restoration and preservation businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

More Marketing Tips and Related Articles

Given your interest in marketing and in building restoration and preservation businesses, you might find these additional resources to be of interest.

Internet Marketing

Getting a Toll Free Number

Creating an Effective Marketing Strategy

Selling a Building Restoration and Preservation Business


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Interested in learning more about what it takes to market a building restoration and preservation business? We invite you to send us your questions and feedback!


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Ready to Start Your Own Building Restoration & Preservation Business?

For tips on how to start a building restoration and preservation business, these resources provide helpful advice:

Starting a Building Restoration & Preservation Business

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If you want information on how to sell to building restoration and preservation businesses, this isn't the ideal place for you on our site. Try these instead:

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