February 23, 2020  
 
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Marketing a Bulletproof Glass Business

A profitable bulletproof glass business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your bulletproof glass business ahead of the competition.

Industry Resources

Lone rangers don't survive long in a bulletproof glass business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many bulletproof glass businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing bulletproof glass businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Building A Community Around Your Brand

Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Many bulletproof glass businesses can benefit from marketing strategies that leverage communities and networks. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

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Conversation Board

The bulletproof glass business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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Ready to Start Your Own Bulletproof Glass Business?

For those who want to open a bulletproof glass business, these resources provide helpful advice:

Starting a Bulletproof Glass Business

Do You Offer Products or Services to Bulletproof Glass Businesses?

If you want information on how to sell to bulletproof glass businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Bulletproof Glass Businesses

Mailing Lists for Bulletproof Glass Businesses

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