March 31, 2020  
 
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Marketing a Bushings Business

The task of promoting a bushings business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

The marketing model for a bushings business has historically adapted to changes in consumer buying patterns and the market itself.

Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. Core marketing concepts offer touch points to help small business owners navigate uncertain markets.

Directories

A directory listing may be one of the best ways to increase the visibility of a bushings business. Directory selection is often dictated by the market when promoting bushings businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other bushings businesses, it could be a sign that you're out of touch with the marketplace. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

More Articles on Marketing

Given your interest in marketing and in bushings businesses, you might find these additional resources to be of interest.

Magazine Advertising

Selling a Bushings Business

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Conversation Board

What challenges have you experienced in marketing your bushings business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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For those who want to open a bushings business, these resources provide helpful advice:

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