May 30, 2020  
 
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Marketing a Business Services Business

The value and earning capacity of a business services business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Great business services business entrepreneurs tend to possess solid marketing skills. But what does it take to become a skilled marketer in this market sector?

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Geolocational Marketing

Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're a business services business marketer, geolocational features can be a powerful weapon in your marketing arsenal. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. At a minimum, your business should be including on online directories that alert consumers to a business services business in their immediate area.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. The most successful rebranding initiatives are the culmination of a deliberate process. In a business services business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.

Marketing Ethics

Are ethics important in marketing? You bet! Industry-leading business services businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.

More Articles on Marketing

Given your interest in marketing and in business services businesses, you might find these additional resources to be of interest.

How to Segment Markets

Marketing Strategy Examples

Selling a Business Services Business

Television Advertising Costs


Conversation Board

It's hard to cover all there is to know about marketing business services businesses in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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