Niche Marketing Plans
Marketing a Cabinet Installation Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a cabinet installation business, exceptional marketing may well be the determining factor in your long-term survival and success.
The marketing model for a cabinet installation business is a case study in business evolution, with innovative tactics and techniques being rolled out on a continuous basis.
The right market approach lets smaller cabinet installation businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Consider New Advertising Channels
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to cabinet installation businesses, the challenge is identifying the advertising solutions that are appropriate for your customers and consistent with your marketing goals. These days, cabinet installation businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many cabinet installation businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy cabinet installation businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Social Media Monitoring
Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All cabinet installation businesses are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.
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