October 30, 2020  
 
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Marketing a Cable, Conduit, and Poles Contractors Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a cable, conduit, and poles contractor business, exceptional marketing may well be the determining factor in your long-term survival and success.

If you are a business leader who sees marketing as a path to give your cable, conduit, and poles contractor business a larger market presence you're not alone.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Directories

Directories are a common tool for finding a cable, conduit, and poles contractor business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting cable, conduit, and poles contractor businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. There are numerous reasons why cable, conduit, and poles contractor businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Promotional Calendars

Sloppy marketing programs have no place in growing cable, conduit, and poles contractor businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in cable, conduit, and poles contractor businesses, you might find these additional resources to be of interest.

Radio Advertising Rates

Creating an Effective Marketing Strategy

Selling a Cable, Conduit, and Poles Contractors Business

Yellow Pages Advertising


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Ready to Start Your Own Cable, Conduit, and Poles Contractors Business?

For tips on how to start a cable, conduit, and poles contractor business, these resources provide helpful advice:

Opening a Cable, Conduit, and Poles Contractors Business

Do You Offer Products or Services to Cable, Conduit, and Poles Contractors Businesses?

If you consider cable, conduit, and poles contractor businesses to be sales prospects, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Cable, Conduit, and Poles Contractors Businesses

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