May 30, 2020  
 
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Marketing a Cake and Pie Shop

At Gaebler, we've seen what great marketing can do for a small business. But if you own a cake and pie shop, exceptional marketing may well be the determining factor in your long-term survival and success.

There are no shortcuts to success in marketing a cake and pie shop. For businesses in this sector, solid execution and a commitment to core messaging are the most valuable marketing traits.

Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.

Coupons

Although they have traditionally been associated with a handful of industries, coupons are viable resources for cake and pie shop advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, cake and pie shop operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Media Monitoring

Measurement and evaluation are critical considerations for effective PR and marketing plans. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your cake and pie shop has in the public sphere. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Although cake and pie shops vary in scope and circumstance, signage can be used by any cake and pie shop to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Since the signage for cake and pie shops is unlike the signage for other types of businesses, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

More Articles on Marketing

Given your interest in marketing and in cake and pie shops, you might find these additional resources to be of interest.

Advertising in Newspapers

Selling a Cake and Pie Shop

Unique Selling Positions

How to Segment Markets


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Interested in learning more about what it takes to market a cake and pie shop? We invite you to send us your questions and feedback!


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Ready to Start Your Own Cake & Pie Shop?

For tips on how to start a cake and pie shop, these resources provide helpful advice:

Opening a Cake & Pie Shop

Do You Offer Products or Services to Cake & Pie Shops?

If you consider cake and pie shops to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Cake and Pie Shops

Mailing Lists for Cake and Pie Shops

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