October 21, 2020  
 
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Marketing a California Cuisine Restaurant

The key to success in marketing a California cuisine restaurant is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

If you are a business leader who sees marketing as a path to give your California cuisine restaurant a competitive advantage you're not alone.

Strategic marketing tactics can help small California cuisine restaurants scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Technological Expertise

To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. One of the things that needs to be considered by California cuisine restaurants is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Marketing Ethics

Some marketing strategies may be effective, but don't make the grade in the area of ethics. Most profitable California cuisine restaurants avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of California cuisine restaurants. The goal is to increase sales by generating visibility and goodwill about your company and/or your market offerings. But if you aren't deliberate, you can invest big bucks in sponsorships and receive little return for your investment. A strategic sponsorship targets actual California cuisine restaurant customers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

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Conversation Board

What challenges have you experienced in marketing your California cuisine restaurant? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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