October 29, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Candle Manufacturers Equipment and Supplies Business

The value and earning capacity of a candle manufacturers equipment and supplies business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

Messaging that relies on outdated delivery channels is often a waste of time and resources. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a candle manufacturers equipment and supplies business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your candle manufacturers equipment and supplies business from the rest of the field. If necessary, conduct product information meetings before launching a major marketing initiative.

Email Campaigns

Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For candle manufacturers equipment and supplies businesses, the real challenge is compiling a substantive quantity of qualified email addresses. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.

Loss Leaders

The majority of candle manufacturers equipment and supplies businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. When used in candle manufacturers equipment and supplies businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

More Articles on Marketing

We would like to share these additional resources with you.

Phone Book Ads

Advertising on Billboards

Telemarketing Firms

Selling a Candle Manufacturers Equipment and Supplies Business


Conversation Board

Interested in learning more about what it takes to market a candle manufacturers equipment and supplies business? We invite you to send us your questions and feedback!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Candle Manufacturers Equipment & Supplies Business?

For those who want to open a candle manufacturers equipment and supplies business, here are some more appropriate better resources for you:

Starting a Candle Manufacturers Equipment & Supplies Business

Do You Offer Products or Services to Candle Manufacturers Equipment & Supplies Businesses?

If you consider candle manufacturers equipment and supplies businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Candle Manufacturers Equipment and Supplies Businesses

Mailing Lists for Candle Manufacturers Equipment and Supplies Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary