As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your candy store at the top of the heap.
Most candy stores go out of their way to maintain clear channels of communication with their customers. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. Why? Because without a thorough understanding of buyer mindsets, it is impossible to accurately predict which tactics will deliver results. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
It makes sense for candy stores to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.
Contests are a time-tested method for promoting a candy store. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many candy stores outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Given your interest in marketing and in candy stores, you might find these additional resources to be of interest.
If you consider candy stores to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:
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