October 21, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Canoe and Kayak Equipment and Supplies Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a canoe and kayak equipment and supplies business, exceptional marketing may well be the determining factor in your long-term survival and success.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

What to know the characteristics that distinguish leading canoe and kayak equipment and supplies businesses from the competition? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Discounts

People like to feel like they're getting a discount, so not surprisingly canoe and kayak equipment and supplies business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. Due to the market intelligence of buyers in the canoe and kayak equipment and supplies business industry, value discounts need to be attractive when stacked against the competition. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading canoe and kayak equipment and supplies businesses avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by canoe and kayak equipment and supplies businesses is the need to increasingly incorporate technological marketing solutions into the marketing mix. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in canoe and kayak equipment and supplies businesses, you might find these additional resources to be of interest.

Television Advertising Costs

Selling a Canoe and Kayak Equipment and Supplies Business

Yellow Pages Advertising


Conversation Board

The art of marketing canoe and kayak equipment and supplies businesses is vast. Send us your tips, advice, comments and questions, and let's continue the conversation!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Canoe & Kayak Equipment & Supplies Business?

For tips on how to start a canoe and kayak equipment and supplies business, here are some more appropriate better resources for you:

Opening a Canoe & Kayak Equipment & Supplies Business

Do You Offer Products or Services to Canoe & Kayak Equipment & Supplies Businesses?

If you want information on how to sell to canoe and kayak equipment and supplies businesses, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Canoe and Kayak Equipment and Supplies Businesses

Mailing Lists for Canoe and Kayak Equipment and Supplies Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary