October 29, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Canoeing and Kayaking Business

Marketing a canoeing and kayaking business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

The marketing model for a canoeing and kayaking business has historically adapted to changes in consumer buying patterns and the market itself.

Marketing increases the brand footprint of a canoeing and kayaking business and drives the customer acquisition process.

Loss Leaders

The majority of canoeing and kayaking businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. For canoeing and kayaking businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by canoeing and kayaking businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. In addition to marketing professionals, many businesses now include IT units as valued partners in their strategic marketing efforts.

Marketing Collateral

Every piece of collateral your canoeing and kayaking business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your canoeing and kayaking business's investment in collateral will be pointless.

More Articles on Marketing

Based on your interests, we think you may find these additional resources to be of interest.

How to Segment Markets

Selling a Canoeing and Kayaking Business

Yellow Pages Advertising

Creating an Effective Marketing Strategy


Conversation Board

For canoeing and kayaking businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Canoeing & Kayaking Business?

For tips on how to start a canoeing and kayaking business, these resources provide helpful advice:

Opening a Canoeing & Kayaking Business

Sell to Canoeing & Kayaking Businesses?

If you consider canoeing and kayaking businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Canoeing and Kayaking Businesses

Mailing Lists for Canoeing and Kayaking Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary