Niche Marketing Plans
Marketing a Cantonese Restaurant
Trying to market a Cantonese restaurant? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Multiple marketing factors affect bottom line profitability. Yet one feature seems to be part of the shared DNA of all effective marketing programs.
Some marketing concepts are just common sense. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a Cantonese restaurant.
Discounts
People like to feel like they're getting a discount, so not surprisingly Cantonese restaurant consumers fit the pattern and factor discounts into their spending decisions. Orchestrated discount programs communicate value because they create the perception that the customer is getting more for less. But in the Cantonese restaurant sector, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.
Consider New Advertising Channels
Advertising options come and go. The marketing channel that was hot last year may no longer be effective and has been replaced by yet another can't miss marketing alternative. When it comes to Cantonese restaurants, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Increasingly, Cantonese restaurants get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Managing Negative Publicity
Negative publicity is never easy to deal with, especially for Cantonese restaurants. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy Cantonese restaurants work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Share this article
Additional Resources for Entrepreneurs