October 25, 2020  
 
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Marketing a Canvas Goods and Products Business

You're heavily invested in the success of your canvas goods and products business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your canvas goods and products business isolated from your base.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of canvas goods and products business marketing success.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a canvas goods and products business owner, smartphone geolocation opens the door to new opportunities in brand and product promotion. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of a canvas goods and products business in their immediate area.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a canvas goods and products business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. As you begin to promote brand discussions, you will need to also develop systems for monitoring the things that are being said about your company and using positive mentions to your advantage.

Multichannel Marketing Strategies

There are a lot of benefits to taking a multichannel approach to marketing. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

In today's marketplace, it simply isn't possible for canvas goods and products businesses that funnel the bulk of their resources toward a single marketing channel to create an acceptable market footprint. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.

More Articles on Marketing

Given your interest in marketing and in canvas goods and products businesses, you might find these additional resources to be of interest.

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Conversation Board

For canvas goods and products businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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