October 24, 2020  
 
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Marketing a Canvas Wholesale and Manufacturers Business

The key to success in marketing a canvas wholesale and manufacturers business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

For a canvas wholesale and manufacturers business, a great business model doesn't guarantee solid revenues.

Good business sense gets you started on the path to marketing success. But to achieve your goals, there are some other things you'll also need to learn about marketing a canvas wholesale and manufacturers business.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a canvas wholesale and manufacturers business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Bundling

These days, consumers care only care about thing: Stretching their buying dollars. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how canvas wholesale and manufacturers businesses can use bundling to communicate value to their base. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

Media Monitoring

Measurement and evaluation are critical considerations for effective PR and marketing plans. For example, if you buy a mailing list and conduct a direct mail campaign, you should have little difficulty measuring the campaign's effectiveness and ROI. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? Fortunately, media monitoring has the ability to give your canvas wholesale and manufacturers business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

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