Still looking for a way to effectively market your car pools business? It's hard to get your messages heard through the industry's noise.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other car pools businesses have used to achieve success.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. In a car pools business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your car pools business has in the public sphere. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
A good newsletter can set your company apart from your competitors and scale up your industry presence. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. Increasingly, car pools businesses to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.
Given your interest in marketing and in car pools businesses, you might find these additional resources to be of interest.
For those who want to open a car pools business, here are some more appropriate better resources for you:
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