Marketing is much more than classified ads, business cards, and brochures.
A robust marketing plan cements your company's relationships with customers. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your car rental company's planning process.
Every marketing tactic you use has to deliver results. Like any other business, ROI is a primary marketing concern in your car rental company.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Although they have traditionally been associated with a handful of industries, coupons are viable resources for car rental company promotions. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. Many car rental company operations leverage couponing to entice first-time customers to make initial contact with the brand. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.
When multiple interests join together in a strategic partnership, they gain car rental companies avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.
Given your interest in marketing and in car rental companies, you might find these additional resources to be of interest.
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