October 31, 2020  
 
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Marketing a Car Rental Company

Promotional tactics for car rental companies are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

Marketing is much more than classified ads, business cards, and brochures.

A robust marketing plan cements your company's relationships with customers. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your car rental company's planning process.

ROI

Every marketing tactic you use has to deliver results. Like any other business, ROI is a primary marketing concern in your car rental company.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Coupons

Although they have traditionally been associated with a handful of industries, coupons are viable resources for car rental company promotions. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. Many car rental company operations leverage couponing to entice first-time customers to make initial contact with the brand. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain car rental companies avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.

More Marketing Tips and Related Articles

Given your interest in marketing and in car rental companies, you might find these additional resources to be of interest.

Internet Marketing

Telemarketing Firms

Magazine Advertising

Selling a Car Rental Company


Conversation Board

Did we forget to any good ideas on marketing a car rental company? If so, tell us about your marketing experiences. What has worked for you? What didn't work at all?


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