October 31, 2020  
 
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Marketing a Carbide Metals and Products Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a carbide metals and products business, exceptional marketing may well be the determining factor in your long-term survival and success.

Marketing a carbide metals and products business can quickly take a wrong turn if you don't have a roadmap.

Great marketing campaigns elevate the status of your carbide metals and products business using a carefully crafted mix of techniques and tactics.

Social Media Monitoring

Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Even though the potential for social media to generate positive conversations about your product is good, the potential for it to create negative, online word-of-mouth is a concern that must be taken seriously. Most carbide metals and products businesses are especially vulnerable to negative exposure through social media. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.

Marketing Collateral

Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For carbide metals and products businesses, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your carbide metals and products business's investment in collateral will be pointless.

Industry Resources

Lone rangers don't survive long in a carbide metals and products business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.

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Ready to learn more? You may find these additional resources to be of interest.

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What challenges have you experienced in marketing your carbide metals and products business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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