October 30, 2020  
 
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Marketing a Carpet, Rug, and Upholstery Cleaning Commercial and Industrial Business

Promotional tactics for carpet, rug, and upholstery cleaning commercial and industrial businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

A single characteristic divides today's best carpet, rug, and upholstery cleaning commercial and industrial businesses from the ones that are struggling to keep the doors open.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your carpet, rug, and upholstery cleaning commercial and industrial business ahead of the competition.

Do We Really Need A Logo?

Logo development in a carpet, rug, and upholstery cleaning commercial and industrial business makes an enormous difference in your company's promotional impact. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading carpet, rug, and upholstery cleaning commercial and industrial businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Geolocational Marketing

Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. If you are a carpet, rug, and upholstery cleaning commercial and industrial business owner, geolocational features can be a powerful weapon in your marketing arsenal. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a carpet, rug, and upholstery cleaning commercial and industrial business that is closest to their present location.

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For carpet, rug, and upholstery cleaning commercial and industrial businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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