October 31, 2020  
 
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Marketing a Casters and Glides Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a casters and glides business, exceptional marketing may well be the determining factor in your long-term survival and success.

The marketing model for a casters and glides business has changed dramatically over the past twenty years.

When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your casters and glides business using a carefully crafted mix of techniques and tactics.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. When casters and glides businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. In practice, a large number of business owners simply assume the role of marketer-in-chief, squeezing even more responsibilities into their already packed schedules. To maintain marketing momentum, many casters and glides businesses enlist the assistance of external marketing professionals. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.

Coupons

Although they have traditionally been associated with a handful of industries, coupons are viable resources for casters and glides business promotions. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. Many casters and glides business operations use coupons to encourage new customers to give their product offerings a try, effectively stealing market share from competitors that have invested in customer loyalty schemes. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

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Conversation Board

The casters and glides business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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