Looking for the right marketing mix for your cat hospital? We're not surprised. Many small business owners in this industry aren't happy with their current marketing scheme and are desperate to identify a path for improvement.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
In today's environment, it's impossible to market a cat hospital to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your cat hospital market agenda.
The majority of cat hospitals understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in cat hospitals, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your cat hospital' most important brand characteristics. More importantly, it will provide the expertise you need to identify the most productive marketing channels and raise your brand profile within the industry. With technology playing a greater role in the cat hospital world, exposing your strategy to the influence of capable marketing professional should be a top priority.
Given your interest in marketing and in cat hospitals, you might find these additional resources to be of interest.
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