October 29, 2020  
 
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Marketing a Catalog and Brochure Printing Business

The task of promoting a catalog and brochure printing business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Although innovation is important, consistency is critical when you market a catalog and brochure printing business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a catalog and brochure printing business at the top of the heap.

Viral Marketing

Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a catalog and brochure printing business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly catalog and brochure printing businesses trying to establish a larger footprint in a targeted market segment. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other catalog and brochure printing businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

More Articles on Marketing

Given your interest in marketing and in catalog and brochure printing businesses, you might find these additional resources to be of interest.

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