October 1, 2020  
 
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Marketing a Catholic Church

You're heavily invested in the success of your Catholic church and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

In a Catholic church, a great business model doesn't guarantee solid revenues.

Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for Catholic church market leadership.

Marketing Ethics

Are ethics important in marketing? You bet! Industry-leading catholic churches avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.

Leveraging Print Ads

Print advertising has been a marketing staple for catholic churches. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your Catholic church in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. In a Catholic church, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.

More Marketing Tips and Related Articles

Given your interest in marketing and in catholic churches, you might find these additional resources to be of interest.

Advertising in Newspapers

Selling a Catholic Church


Conversation Board

Have something to add on this topic? We're always interested in hearing about new strategies for marketing to catholic churches, and we welcome your feedback, tips, and questions!


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