October 30, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Cell Phone Rental and Leasing Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a cell phone rental and leasing business, exceptional marketing may well be the determining factor in your long-term survival and success.

We recognize that the best cell phone rental and leasing business leaders tend to possess solid marketing skills. However, capable marketing is elusive for many leaders in this industry.

Purpose in marketing is the key to success in this space. From our vantage point, it's clear that profitable cell phone rental and leasing businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your cell phone rental and leasing business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Promotional Calendars

Uncoordinated and disjointed marketing plans tend to backfire on cell phone rental and leasing businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Generating Buzz

Never underestimate the value of good buzz with consumers. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. In a cell phone rental and leasing business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

More Articles on Marketing

Given your interest in marketing and in cell phone rental and leasing businesses, you might find these additional resources to be of interest.

Selling a Cell Phone Rental and Leasing Business

Advertising in Newspapers

Marketing Programs


Conversation Board

Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to cell phone rental and leasing businesses, and we welcome your feedback, tips, and questions!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Cell Phone Rental & Leasing Business?

For tips on how to start a cell phone rental and leasing business, here are some more appropriate better resources for you:

How to Start a Cell Phone Rental & Leasing Business

Sell to Cell Phone Rental & Leasing Businesses?

If you want information on how to sell to cell phone rental and leasing businesses, this isn't the ideal place for you on our site. Try these instead:

Selling to Cell Phone Rental and Leasing Businesses

Mailing Lists for Cell Phone Rental and Leasing Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary