October 29, 2020  
 
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Marketing a Cell Phone Repair and Installation Business

A profitable cell phone repair and installation business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Top performers habitually integrate sound marketing concepts with market demands.

Media Monitoring

Measurement and evaluation are critical considerations for effective PR and marketing plans. Outsourced lead generation through reputable mailing list vendors facilitates easy measurement and evaluation for direct mail campaigns. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your cell phone repair and installation business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

Generating Buzz

All business owners want to generate buzz about their products, services, and brand. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a cell phone repair and installation business, buzz is a critical consideration in the marketing mix. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Price Matching

Price matching is a protection for buyers who are concerned that they could find a better deal elsewhere. For businesses, price matching eliminates buying risk, convincing cautious consumers to buy now. If they can find a similar value proposition from another cell phone repair and installation business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

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Conversation Board

The cell phone repair and installation business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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