October 21, 2020  
 
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Marketing a Cemetery and Memorial Park Maintenance Business

Marketing plays a central role in any company. But when it comes to a cemetery maintenance business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

Still looking for a way to effectively market your cemetery maintenance business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

Strategic marketing tactics can help small cemetery maintenance businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Geolocational Marketing

Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a cemetery maintenance business marketer, smartphone geolocation opens the door to new opportunities in brand and product promotion. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a cemetery maintenance business in their immediate area.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a cemetery maintenance business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Measurement & Evaluation

With a little more attention to details, cemetery maintenance businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, cemetery maintenance businesses often choose to consult with professional marketers for assessment tools and strategic insights.

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Want to learn more? Start with these recommended resources.

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For cemetery maintenance businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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