A single characteristic divides today's best chain saw sales and service businesses from companies at the bottom of the food chain.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your chain saw sales and service business at the top of the heap.
Today's marketplace is all about perceived value. The more you can do to communicate value to consumers, the more likely it is that they will respond positively to your messaging. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most chain saw sales and service businesses can use bundling to communicate value to their base. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Sloppy marketing programs have no place in growing chain saw sales and service businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Are you intimately familiar with your brands' product line? You better be if you're marketing a chain saw sales and service business. Small product details translate into key value propositions which are critical for distinguishing a chain saw sales and service business in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Given your interest in marketing and in chain saw sales and service businesses, you might find these additional resources to be of interest.
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