October 24, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Chains Wholesale and Manufacturers Business

You're heavily invested in the success of your chains wholesale and manufacturers business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

It's clear that exceptional chains wholesale and manufacturers business entrepreneurs are skilled marketers. Yet in this industry, the characteristics of able marketers aren't always obvious.

For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. On the upside, great marketing is a real possibility for a chains wholesale and manufacturers business willing to adapt its strategy to the demands of the marketplace.

Customer Awareness

Most chains wholesale and manufacturers businesses go out of their way to maintain clear channels of communication with their customers. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.

Loss Leaders

The majority of chains wholesale and manufacturers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Although you may lose money on one product, you can make up for it buy selling a higher volume of other products. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of chains wholesale and manufacturers businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly chains wholesale and manufacturers businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

As a side note, it's important to customize your marketing tools to accommodate a niche strategy. Leading mailing list providers can filter contacts for more cost-efficient and effective direct mail campaigns.

More Articles on Marketing

Based on your interests, we think you may find these additional resources to be of interest.

Marketing Strategy Examples

Telemarketing Firms

Selling a Chains Wholesale and Manufacturers Business


Conversation Board

What tactics have you used to market your chains wholesale and manufacturers business? We enjoy getting feedback and questions from you. Please post your thoughts below.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Chains Wholesale & Manufacturers Business?

For tips on how to start a chains wholesale and manufacturers business, these resources provide helpful advice:

Starting a Chains Wholesale & Manufacturers Business

Do You Offer Products or Services to Chains Wholesale & Manufacturers Businesses?

If you want information on how to sell to chains wholesale and manufacturers businesses, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Chains Wholesale and Manufacturers Businesses

Mailing Lists for Chains Wholesale and Manufacturers Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary