October 26, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Charitable and Nonprofit Fundraising Business

Small and medium size charitable and nonprofit fundraising businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

A single characteristic divides today's best charitable and nonprofit fundraising businesses from the rest of the pack.

Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Media Monitoring

Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your charitable and nonprofit fundraising business has in the public sphere. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. It's a fact: A charitable and nonprofit fundraising business has brand characteristics. Smart marketing strategies differentiate and reinforce brand identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Leveraging Print Ads

You're probably familiar with many of the ways print advertising has been used to market charitable and nonprofit fundraising businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your charitable and nonprofit fundraising business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

More Articles on Marketing

Given your interest in marketing and in charitable and nonprofit fundraising businesses, you might find these additional resources to be of interest.

Advertising on Billboards

Radio Advertising Rates

Yellow Pages Advertising

Selling a Charitable and Nonprofit Fundraising Business


Conversation Board

The art of marketing charitable and nonprofit fundraising businesses is vast. Send us your tips, advice, comments and questions, and let's continue the conversation!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Charitable & Nonprofit Fundraising Business?

For those who want to open a charitable and nonprofit fundraising business, here are some more appropriate better resources for you:

Opening a Charitable & Nonprofit Fundraising Business

Sell to Charitable & Nonprofit Fundraising Businesses?

If you want information on how to sell to charitable and nonprofit fundraising businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Charitable and Nonprofit Fundraising Businesses

Mailing Lists for Charitable and Nonprofit Fundraising Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary