For a chemical clean-up and control services business, a great business model doesn't guarantee solid revenues.
Today's small businesses operate in a dynamic sales and marketing environment. Core marketing concepts offer touch points to help small business owners navigate uncertain markets.
Every marketing tactic you use has to deliver results. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your chemical clean-up and control services business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other chemical clean-up and control services businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All chemical clean-up and control services businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
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