October 29, 2020  
 
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Marketing a Chemicals Commercial and Industrial Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a chemicals commercial and industrial business, exceptional marketing may well be the determining factor in your long-term survival and success.

Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.

Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a chemicals commercial and industrial business.

Company Website

If you haven't done so already, the first step in marketing your chemicals commercial and industrial business must be an exceptional website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Product Knowledge

Product knowledge is a fundamental requirement for marketing a chemicals commercial and industrial business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your chemicals commercial and industrial business in the competitive arena. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading chemicals commercial and industrial businesses run tight ships, governed by a code of ethics that treats customers like true partners. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

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Interested in learning more about what it takes to market a chemicals commercial and industrial business? We invite you to send us your questions and feedback!


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